Apple: Chap. 4 The Marketing Enviorment

Apple Inc.'s marketing environment is designed to appeal to the tech savvy, young, professionals and artistic consumers. From the start Apple has been consistent in providing a product that intrigues the professional and artist in us all. Through applied research, this company has produced the most innovative software, phones and tablets on the market.

Most of the teens and my generation (Generation Y) that use Apple's products such as the iPads and iPhones only use the generic apps, which don't really showcase the true potential of the processors performance. For those groups the utility margin for the new iPhone 5 may not be that high in comparison to the professionals. Professionals are buzzing about the new A6 processor chip which will provide twice the CPU power and graphics potential. Graphically the A6 would be a web-designer's new favorite toy as well.

                                                                                                                                         

Apple Inc. is so popular today, the utility of this product doesn't even have to matter to most, and all that does matter is the prestige that comes with the name. A few years ago you would see every business man with a blackberry, but now as I walk down Wall St. everyday all I see are iPhones and iPads. So it is safe to say that Apple Inc. has successfully made its way into our homes as a household name, on the streets in the financial district, and at the top of the food chain on the NASDAQ. Pretty effective marketing is you ask me.