Monday, October 1, 2012

Apple: Chap. 5 Devloping a Global Vision

Apple Inc. has without a doubt expanded globally and is a house hold trademark in other continents. One of Apple's more vast markets is China. With over 1.4 billion people living in China it only makes sense that Apple appeals to their demographic. The Asian communities are known to be prone to the newest technological advances and have money to pay for it.

However, in the June quarter Apple has struggled in China which is their second largest market. Consumers weren't excited about the new iPad. Fortunately for Apple, things seemed to make a quick turn around with the release of the new iPhone 5 that has Chinese consumers scouring the internet for the newest product from Apple Inc. The most adamant in the country, smuggle their iPhone 5's from Hong Kong, to ensure the authenticity.

One thing that troubles me is this: Not more than two weeks ago, workers from Foxconn (one of Apple's licensed factories) rioted, and brawled livid about the pressure of the iPhone 5's release. My question is this: If these riots, brawls and protests are held in China's backyard, against the corporate factory abuse, why then are Chinese consumers still buying these products?



 http://www.washingtonpost.com/lifestyle/travel/apple-suppliers-factory-resumes-production-after-brawl/2012/09/25/3e4f0d9a-b740-4c5c-8d0d-7cad50d022e4_video.html