Apple: Product Concept Chap. 10

Apple's product concept is a product line. They have created a demand for their varied specified products by supplying the consumer with the most innovation and simplicity in a technological invention that is far from simplistic. From the Mac desktop shown on your right, to the iPad, iPhone and Macbook.

Apple is strategic in how they release their product mix as well. Many might say that the new iPhone 5 is not that different from the iPhone 4 or 4s but it was greatly over-priced. Others beg to differ.

Apple Inc. and Tim Cook have managed to create a demand for the iPhone 5 that they could not keep up with in September. Creating high demand with low supply, making it hard to actually get this over-priced phone. However, mobile products have done the company some good. According to the The New York Times, "revenue from the iPhone rose 56 percent to $17.13 billion, making up 48 percent of the company’s total revenue. It sold 26.9 million iPhones, 58 percent more than a year earlier."

The newest member to the product line family is.....drumroll please................:

The iPad Mini!! Now I don't know about you but this new product has been making a lot of buzz. Apple projected 20 million early release orders however only ended up getting 17 million. The market makers will decide whether this new born in the iPad family will Pop of Flop. Starting at only $329, it seems like a great buy to add to your bitten apple logo collection.

 Apple Inc.'s product line consists of shopping/consumer goods. They are more expensive than let's say convenience goods, with the  iPhone5  starting at $199. However, compared to a specialty item like a $50,000 BMW, a Macbook is relatively cheap starting at $1,000.

Anyone can shop, compare and/or buy any item in Apple. Inc.'s product line by going to their website. http://store.apple.com/us/browse/home/shop_iphone