Apple stores are known to be pretty tight with promotion but still there are in fact incentives for the loyal users and consumers who are buying a product for educational purposes. For example there is the Back to School Gift Cards that are available at $100 and $50. Parents, students, and educators are qualified for these special promotional incentives.
Also, Apple has another field of sales promotion by allowing trade allowances for retailers such as ClubMac, MacMall and BestBuy. This allows price reductions for many of Apple's product so that they can in turn make space for new products and inventory.
In regards to personal selling, Apple's retail stores set up kiosks equipt with active, fully working iPhones, Macbooks, and iPad's to entice the customer into that sale by allowing them to sample products.
They also have the Genius Bar, who are there to assist, advise, help and support any Apple customer who has a problem or concern. This type of relationship selling has become very popular to Apple's consumers and has played an imperative role in increasing customer loyalty.
Although technology and innovations have altered the way customers shop and companies sell, Apple has adapted to the volatile markets of today by being a heavy-weight in e-commerce sales while at the same time keeping the old-fashioned traditions of resourceful sales people in stores.
