When it comes to developing products, Apple Inc. is listed in the
Business-Week Boston Consulting Group as one of the most innovative firms right now. One of those innovations was the introduction of the new product the iPhone. (Image Below):
Totally making a big scene within the smartphone industry, Apple Inc. released this new product exclusively on the AT&T network only in the U.S. The mere simplicity incorporated in this new tech-savvy smartphone has made it a hit. Fast forward five generations later Apple has managed to sell over $250 million units world-wide.
Above, you see Tim Cook and the iPhone product line,(the first generation at the far left and the iPhone 5 at the far right) this image can not delineate the changes that has been made. Although they make minor adjustments with each new phone release, Apple manages to make adequate innovations such as retina screens, Siri, better cameras etc. These improvements has created brand loyalty to Apple's phones.
