Monday, October 15, 2012

Apple: Chapt. 15 Retailing


When you walk into an Apple store on Prince St., you aren't bombarded by sales people or data plans. You will see a display of iPhones, fully accessible. Downstairs, you will have Macbook Pros available ready to be played with. You have a very helpful staff of tech savvy employees called "Geniuses" who are ready and willing to assist with any problem you may have with your Apple product. The technology giant Apple has dominated in the retail area with their highly effective full-service stores. These stores are loved by consumers because unlike cellular phone service sales people, Apple is not trying to sell you a plan. They don't even care which carrier you have. Apple's stores are devoted to selling their Mac's, iPads, iPods, and iPhones. As of August 2012, Apple has 393 stores worldwide, up from 326 stores in 2011.


In regards to e-tailing, Apple is ranked No.1 in electronics according to a ForSee results survey and 4th overall. Whether it's in store or online, Apple has no issue with dominating the market.