Ch. 2 - Strategic Planning for Competitive Advantage

Apple's Competitive Advantage: Total Domination

 

So, as we know Apple Inc. was awarded $1 Billion from the law suit against Samsung last month. Bottom line is all these smartphones on the market today are "cramping their style" if you will, absolutely emulating all the features that makes the smart phone today, well, smart. Including navigational features, application layout, even the sleek new look touch screen with boxed corners. Apple is pushing towards taking 8 of Samsung's phones off the market. Thus giving Apple a well earned head start while other companies like Google race to innovate their platforms. However, nothing they can do can stop the Sept. 12th release date of the highly anticipated iPhone 5.

 

 Another competitive advantage Apple has in the smart phone business is a product differentiation. The iPhone 4s has totally set itself apart from all the other "SMART-phones" with the progam Siri. This component of the iPhone 4s was the most popular feature in the phone resulting in 3 million being sold in the first few days of its release in 2011.

For those who aren't familiar with Siri, she is more than an a sweet talker. Siri can be used to locate restaurants, cancel flights, send and read text messages. There is a plethora of uses that Siri is loved for. But some just want a sexy voice to hear when there is no one to call. Apple seems to be cool with that too.


Hopefully she will be there for us when the zombies attack lol