Chapt. 7: Business Marketing

As well as marketing towards the people who use Apple products for recreation. Apple has also been into business marketing to help make the corporate environment become more elusive, efficient and effective.

PepsiCo North America Beverages, has made an app called Power4Merch that aids merchandising and distribution with the iPad. This app sends alerts when the driver has arrived. The merchandisers are updated immediately so that the right things can get put on the shelves ready to be sold.

http://www.apple.com/ipad/business/profiles/pepsico/